Transatlantic Privacy Perceptions · Exploring AI and Privacy with Influential Voices and Experts

The Transatlantic Privacy Perceptions Project (TAPP) is a fully funded, independent research initiative that provides in-depth analysis of AI and digital privacy perceptions from experts in industry, law, NGOs, and academia across Europe and the USA.

We (Team ) provide survey infrastructure and methodology knowledge to give experts opportunities to raise awareness about the privacy issues they care about, thereby contributing to public debate and enhancing scientific research that can improve policymaking and technological design (DataViz and Findings ).

We provide survey infrastructure and methodology knowledge to give experts opportunities to raise awareness about the privacy issues they care about, thereby contributing to public debate and enhancing scientific research that can improve policymaking and technological design.

Initiated in 2022, TAPP has completed five waves of quantitative surveys, a round of in-depth interviews, and is preparing to go into the field with wave 6 in 2024. With increasing interest in the survey and growing participation rates, we aim to expand our research scope to include regions with emerging privacy debates, such as Africa and Latin America.

Latest News

2025-10-13

Are LLMs handling sensitive data appropriately? Do current laws encourage or discourage innovation? How do you rate Big Tech's privacy performance? What about government agencies?

These are just some of the questions we're asking privacy professionals in TAPP Wave 7: our ongoing effort to track expert opinion on digital privacy.

Whether you work in policy, law, tech, academia, or advocacy, your perspective shapes our understanding of where privacy protection stands today.

⏱️ 5 minutes 🌍 Global expert panel ⏰ Final call—survey closes 15.10.2025

👉 If you’ve participated before, your reminder is already in your inbox—please use that link so we can track changes over time. 👉 If you’re new to TAPP, please join through the link below. https://lnkd.in/dbwsV7hk

🎓 TAPP is an academic research project at the Universities of Maryland (UMD) 🇺🇸 and Munich (LMU)

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2025-10-01

Two weeks ago, we launched Wave 7 of the TAPP survey to understand how privacy landscape changed in the part year.

In addition, for the first time, we're asking you to rate OpenAI, Google, xAI, DeepSeek, and other AI companies on their data protection practices; and whether sensitive personal data should ever be used for model training.

We don't have enough data yet. Your input creates the baseline for how privacy professionals view AI companies' data protection. This benchmark doesn't currently exist and we can establish and monitor it together.

Please join the TAPP survey. The survey takes about 5 minutes. If you work in privacy as a corporate officer, lawyer, journalist, NGO expert, or academic—we'd be grateful for your input. 👉 If you’ve participated before, your invitation is already in your inbox—please use that link so we can track changes over time. 👉 If you’re new to TAPP, please join through the link below. https://lnkd.in/dbwsV7hk

View original Post on LinkedIn: Link

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Why participate

It is great that someone looks at privacy issues from a scientific point of view.

SURVEY PARTICIPANT, Government Sector, Germany

“It is important for us in the privacy community to understand how different voices and stakeholders influence the broader discourse on privacy, and this project helps us think about the diversity of research, advocacy, and regulatory agendas across our community”

MICHAEL ZIMMER, Privacy & Ethics Scholar, Marquette University

“I’m really glad that you’re doing this work — this kind of insight is sorely needed in the privacy space and I’m looking forward to reading the results.”

SURVEY PARTICIPANT, Private Sector (Tech), United States

“This is brilliant — looking forward to hear findings from this survey.”

SURVEY PARTICIPANT, Academia, United States

“I appreciated that the survey wasn’t time consuming to fill out and that the questions were clear. I’d be really interested in understanding the reasons for / drivers of people’s perceptions and also in comparing responses across regions.”

SURVEY PARTICIPANT, Private Sector (Tech), United States

By sharing your thoughts and outlook on current and emerging digital privacy issues, your participation will contribute to informing policymakers and companies internationally about AI and digital privacy trends and concerns and how they can best be addressed in policy
and technological design.